Core learning topics (structured)
The program is organized into focused lessons that explain systems, terms, and workflows. Each topic is written to help learners recognize how online businesses operate in practice, what tools typically do, and which decisions affect customer experience and compliance. The goal is clarity and capability, not predictions or promises.
Introduction to e-commerce fundamentals in Canada
Learn the main building blocks of Canadian e-commerce: storefront software, domain basics, product pages, checkout, and order management. We also cover practical expectations such as bilingual considerations where applicable, clear shipping disclosures, return handling, and how customer support connects to retention. You will review common terms like SKU, margin, fulfillment, and chargebacks in a neutral, educational context.
Includes: store architecture, product data, customer communication, and operational terminology.
Educational overview of crowdfunding models
Crowdfunding is discussed as a concept so you can understand how platforms are structured, what campaigns typically include, and how responsibilities differ by model. We explain donation-based campaigns (support without a product), reward-based campaigns (support tied to a perk or pre-order style reward), and equity crowdfunding (ownership or securities-related participation). This section is informational only and does not promote participation.
Focus: definitions, campaign mechanics, disclosures, and risk awareness. We do not operate a crowdfunding platform.
How online stores function (end-to-end)
Follow the customer journey from first visit to delivery: traffic sources, product discovery, cart, checkout, payment authorization, fulfillment, shipping updates, returns, and support. You will learn how inventory, logistics partners, and customer notifications interact so you can map a store workflow. We also cover how policies (returns, shipping times, warranties) should be easy to find and consistently applied.
Includes: order states, fulfillment options, and service expectations.
Basics of digital marketing (informational)
Learn the language of acquisition and measurement without hype: SEO fundamentals (crawlability, intent, on-page structure), paid advertising basics (campaign objectives, bidding concepts, landing-page relevance), and social media planning (content themes, posting cadence, community management). We emphasize responsible messaging, transparent offers, and respecting privacy when measuring performance.
No promises, no guaranteed outcomes; examples are educational and non-personalized.
Overview of payment systems in Canada (education only)
Understand how payment processors and methods typically connect to an online store: card payments via gateways, wallet flows, and common settlement patterns. We explain what tools like Stripe and PayPal generally do (authorization, capture, refunds, disputes), and how Interac e-Transfer is used in Canadian commerce in certain contexts. We also cover why clear receipts, refund policies, and chargeback readiness matter for operations.
This is not a payment service and we do not handle transactions for learners.
Regulations, risk awareness, and financial literacy basics
Get a practical introduction to Canadian online business responsibilities: consumer protection expectations, truthful advertising, privacy considerations, and record keeping. We cover risk awareness such as fraud patterns, account security, phishing, unsafe links, and chargeback scenarios. You will also learn basic financial literacy concepts relevant to digital operations (cash flow vs. profit, fees, returns, taxes as a concept) presented as education only, not advice.
For individualized legal or tax decisions, learners should consult qualified professionals.
